Lay's "Brighten Your Day"
Pepsico approached Safari Sundays to create Lay's first ever global visual identity book, stemming from the ethos 'Brighten Your Day'. We also created a summer days limited edition packaging system. I worked with the team to concept, design, illustrate and implement assets for packaging, OOH, in-store and online - globally. We briefed and directed Malika Favre to finalize each illustration you see on the packs, advertisements and online.